Privacy Policy

Meadow View Learning ("we," "us") is a California nonprofit educational organization located at 4750 Rocklin Rd, Suite 200, Rocklin, CA 95677. Contact: (916) 253-3341 or info@meadowviewlearning.org. Data controller: Shawn Maxim.

When you submit a form (interest, guide download, mailing list, contact, visit request, application, chat), we collect what you enter: typically your name, email address, phone number, ZIP code, and anything you write to us — including information about your children that you choose to share (such as names, grades, or learning needs). When you book a call or visit, we also collect the appointment details — date, time, and who the appointment is with. We use this information to respond to you, provide the materials you requested, schedule and prepare for your appointments, and manage enrollment. We do not knowingly collect information directly from children under 13; this website is intended for parents and guardians.

If you give us your phone number, we may call you about your inquiry or appointment. Calls with our admissions team — in both directions — may be recorded for quality, accuracy, and record-keeping. When you give us your phone number to arrange a call, you agree that we may call and record it; and whoever calls you will also tell you at the start of the conversation that she records her calls, consistent with California's all-party consent law. If you would rather not be recorded, say so — the recording is stopped and deleted, and the conversation continues without it. If you call us, the greeting tells you that calls are recorded before you reach anyone.

Recordings and voicemails may be transcribed automatically, including by AI-powered transcription services, so we can respond accurately and keep a record of what was discussed. Recordings and transcripts are stored with access controls, are available only to Meadow View staff, are kept as part of your inquiry record, and are never used for advertising or sold or disclosed to anyone outside Meadow View and the service providers listed in this policy, except where the law requires it.

If you agree to receive text messages, we use your mobile number to send the texts described in the text-messaging section of our Terms of Use: appointment confirmations and reminders, follow-up messages after you request our family guide, sign-in codes for the family portal, and one-to-one replies from our team about your inquiry. Consent to receive texts is never a condition of enrollment or of any purchase. Message frequency varies, and message and data rates may apply. Reply STOP at any time to opt out, START to opt back in, and HELP for help, or call (916) 253-3341.

We keep a record of your consent (when it was given, on which page, and the exact wording you saw), the messages exchanged, and any opt-out, so that your preferences are honored and provable.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, or share your mobile phone number, your text messages, or your text-messaging opt-in consent with any third party or affiliate for their own marketing. Opt-in data and consent records are used only to send you the messages you asked for, through the service providers that deliver them on our behalf.

Once a family begins enrolling, our family portal asks for the paperwork enrollment requires: a signed enrollment agreement, immunization records, proof of age (a birth certificate or passport), emergency contacts, an optional photo release, and charter vendor paperwork if you use charter funds. Most of this is information about a child, and we handle it that way.

Where it goes. Files upload from your device into a private storage bucket — they are not published and cannot be opened from a plain link — and each file is attached to your family's record, and to the child it belongs to where that applies.

Who can see it. Guardians signed in to your family's portal can see your own family's documents and no one else's. On our side, Meadow View staff review uploads through an administrator-only queue; opening a document there creates a download link that stops working after fifteen minutes.

How long we keep it. Enrollment documents are kept for as long as your child is enrolled, and afterward only as long as nonprofit and student record-keeping require. You can ask us at any time what we currently hold for your family, and you can ask us to delete a document — including one uploaded by mistake — by calling (916) 253-3341 or writing to us through the contact form. We will remove it unless we are required to keep it.

These documents are not used for advertising, and they are never sold or disclosed to anyone outside Meadow View and the hosting and storage providers listed in this policy — except where the law requires it, or where you ask us to send them somewhere.

We use cookies, pixels, and similar technologies for analytics, site performance, and advertising measurement. These may be operated by us or by the providers listed below.

• First-party visit log. We use a first-party visitor identifier (a cookie named "mvl_vid") and log basic usage: pages viewed, referring source, campaign parameters, and a truncated, hashed version of your IP address (we do not store your full IP for ordinary browsing). Visit logs are retained for approximately 90 days. If your browser sends a Global Privacy Control (GPC) or Do Not Track signal, we do not set this cookie and do not log your visit.
• Google Analytics and Google Tag Manager help us measure site usage, traffic sources, and which pages lead families to reach out.
• Microsoft Clarity — session replay. Clarity records how pages are used: clicks, taps, scrolling, and mouse movement, replayed as an anonymized session so we can see where a page is confusing. What you type into form fields is masked and is not captured in the replay. Clarity does not run on the family portal, the application, or any staff page.
• Meta (Facebook) advertising measurement — a pixel and server events help us measure whether our Facebook and Instagram outreach reaches families; personal identifiers are hashed before transmission.
• Advertising and measurement partners such as Google and Meta may use information collected on our site, subject to their own terms, to provide measurement, ad delivery, and advertising system improvements. You can manage ad choices through Google Ads Settings, Meta settings, your browser, and industry tools such as aboutads.info/choices.

What we send to Meta, and when. Two kinds of measurement leave this site. The first is engagement: how far down a page you scrolled, how long you spent on it, whether you opened or watched something. That carries no name, email, or phone number — only which page and how far. The second is conversions: when you request the guide, finish the quiz, book a call or a visit, or submit an application, we send Meta a record of it from your browser and from our server, with your email address and phone number hashed first so they leave as scrambled values rather than as you.

Matching what happens later. If a family who first reached us through Facebook or Instagram later accepts a place and enrolls, we send that outcome to Meta as well — again identified only by hashed values, and months after the fact. This tells us which outreach reaches families who genuinely fit Meadow View, rather than only which outreach produces inquiries. Nothing about a child, an application, or an enrollment document is ever sent: the record is that an enrollment happened, its value, and the hashed identifiers used to match it. If you would rather none of this happen, opt out at Your Privacy Choices or send Global Privacy Control, and we honor it in both the browser and on our server. Families who have unsubscribed or replied STOP are excluded from this matching automatically.

Some parts of how we operate use artificial intelligence, and we would rather tell you plainly than bury it:

• The "Talk to Meadow View" chat is an automated AI assistant, and is labeled as one. Conversations are processed to generate responses and reviewed to improve accuracy. Please don't share sensitive personal information in chat.
• Call recordings and voicemails may be transcribed and summarized by AI tools so our team can respond accurately.
• Some emails and messages we send may be drafted with AI assistance and reviewed by our team before they reach you.

No decision with a legal or similarly significant effect on you or your child — such as an enrollment decision — is made by automated means. People make those decisions.

These providers process data on our behalf to run this website and communicate with you:

• Vercel (website hosting and private storage for uploaded documents) and Turso (database)
• Twilio (phone calls, call recording, and text messaging) — including transcription of recorded calls and voicemails
• Google Analytics & Google Tag Manager (usage analytics)
• Microsoft Clarity (session replay and heatmaps, with form input masked)
• Meta (Facebook) — advertising measurement (pixel and server events; personal identifiers are hashed before transmission)
• Resend (email delivery for confirmations and requested materials)
• Anthropic (powers the "Talk to Meadow View" chat)
• Cal.com (call and visit scheduling, when you book)
• Slack (internal notification of your inquiry to our team)
• Givebutter (donations, if you choose to give)

Each provider receives only what it needs to do its job for us, and none of them is permitted to use your information for their own marketing.

We do not sell your personal information. We do not share it for cross-context behavioral advertising beyond the measurement described above. We do not share your mobile number or texting consent with third parties or affiliates for their marketing, ever. We honor opt-out preference signals (GPC) as required by California law.

California residents may request access to, correction of, or deletion of their personal information, and may opt out of targeted-advertising data sharing. Make any request by phone at (916) 253-3341, by email at info@meadowviewlearning.org, or through the contact form — or see Your Privacy Choices. We will verify and answer requests within the time the law allows, and we will never discriminate against you for exercising your rights.

Information is stored with access controls and encryption in transit. We keep inquiry records, messages, and call recordings while relevant to serving your family and as required for nonprofit record-keeping, then delete or anonymize them. First-party visit logs are deleted after approximately 90 days. No website or storage system can be guaranteed completely secure, but limiting what we collect in the first place — see the visit log above — is part of how we protect you.

We'll post any changes to this policy on this page with an updated effective date.

Questions about privacy: (916) 253-3341, info@meadowviewlearning.org, or Meadow View Learning, 4750 Rocklin Rd, Suite 200, Rocklin, CA 95677.